Whatsapp Business API
The WhatsApp Business API is a tool developed by Meta (formerly Facebook) that allows medium and large businesses to communicate with their customers at scale through WhatsApp.
It’s not a mobile app like WhatsApp or WhatsApp Business app — it’s an API (Application Programming Interface) that companies integrate into their systems (like CRM, chat platforms, or customer support tools) to:
- Send notifications (e.g., order updates, appointment reminders)
- Support customer service via chat
- Automate responses using chatbots
- Reach a large customer base using pre-approved message templates
How WhatsApp Costs for Chats
WhatsApp conversations are messages exchanged between businesses and users within a 24-hour window initiated by the business. During this period, businesses and users can send any number of messages, including template messages, without additional charges. The charges for conversations based on the category of the template message and depend on the recipient’s country. For Indian numbers, the costs are as follows:
These prices are applicable for sending conversations within India and are exclusive of GST. The 24-hour conversation session starts when a business messages a user.
Additionally, business get free conversations per month for user-initiated conversations, and the application for a Blue tick is free of charge. All mentioned prices are valid only within the 24-hour period.
- Marketing Conversation: ₹0.86
- Authentication Conversation: ₹.0.11
- Utility Conversation: ₹.0.11
- Service Conversation: Free
Advantages of WhatsApp Business API
Boosts Customer Engagement – Direct, personalized, and instant conversations.
Improves Trust & Credibility – Verified badge assures customers of authenticity.
Higher Open & Response Rates – WhatsApp messages outperform SMS and email.
24/7 Customer Support – Automated bots + live agents ensure round-the-clock assistance.
Cost-Effective Communication – Reduce dependency on calls/SMS by shifting to WhatsApp.
Streamlined Business Operations – Manage bulk notifications, order confirmations, and reminders.
Faster Conversions & Sales – Quick replies, catalogs, and payment links drive purchases.
Scalable for All Sizes – Works for startups, SMEs, and large enterprises.
Secure & Reliable – End-to-end encryption keeps customer data safe.
Global Business Expansion – Reach customers across different countries instantly.
Key Features
Two-way messaging
Businesses can send and receive messages from customers.
Template messages
Pre-approved messages for things like shipping updates or reminders.
Session messaging
Unlimited free-form messages within 24 hours of a user message.
Rich media
Support for images, files, videos, location, buttons, and more.
Automation & Integration
Integrate with CRMs, chatbots, ticketing systems, and backend systems.
Our Plans Packages
Growth Plan
(Quarterly and Yearly)-
Broadcasting and Dynamic Messages with Scheduling
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Chat Functionality with Agent Support
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Contact Management with Grouping
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Reports and Analytics
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Keyword Tag Function for Lead Management
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Keyword-Based Chatbot
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WhatsApp Form with Report
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Postman Collection with API Integration (Google Sheets, CRM, ERP, OTP, Billing, etc.) and Webhook Support
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Indiamart Integration
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Free Onboarding & Setup
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Bot Builder and AI Chatbot ( Rs 6000 Yearly )
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Dedicated Call & Chat Support (Call: 18008904846)
Enterprise Plan
(Quarterly and Yearly)-
All features of Growth Platform PLUS
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Real-Time Chat with Multi-Agent Support
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Team Management & User Permissions
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Advanced Personalized Keyword-Based Chatbots
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Auto-Reply with Bulk Media Support
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Detailed Contact Management
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Click-to-WhatsApp Ads Report
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All Template Types Supported (Including Carousel & Forms)
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WhatsApp Commerce Support
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Occasion-Based Greetings (Birthday & Anniversary)
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Free Onboarding & Setup
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Dedicated Call & Chat Support (Call: 18008904846)
“Let’s Talk About Your Service”
What Happy Clients Says About Us?
FAQs?
What is the WhatsApp Business API?
The WhatsApp Business API allows medium and large businesses to send and receive messages with customers on WhatsApp at scale. It’s designed for automation, customer support, notifications, and integration with CRMs or chat platforms.
Can I use my existing WhatsApp number?
Yes, but it must:
- Be a phone number not currently in use on WhatsApp
- Or, if used, be deleted from the WhatsApp or WhatsApp Business app before being registered with the API.
How much does it cost?
- User-initiated conversations: Start when a user messages you
- Business-initiated conversations: Start when you message a user
- Prices depend on the user’s country
What do I need to get started?
- A Facebook Business Manager account (verified)
- A WhatsApp Business Phone Number
- A Display Name (must comply with WhatsApp policies)
- A BSP or your own servers to run the API
- WhatsApp Business Account (WABA) setup
Is end-to-end encryption supported?
Yes. Messages are end-to-end encrypted, just like personal WhatsApp messages. WhatsApp cannot see message contents.
What are message templates?
- Business-initiated messages must use pre-approved templates
- Templates are reviewed by WhatsApp for compliance
- Can include text, images, videos, buttons, variables (e.g., {{1}}, {{2}})
What is the 24-hour customer service window?
Once a user messages your business, a 24-hour session opens:
- You can send free-form messages
- After 24 hours, you must use template messages to re-engage
Can I use the API globally?
Yes. WhatsApp Business API works worldwide, and you can message users in any country, subject to WhatsApp’s and local regulations.
Can I build a chatbot?
Yes! Many businesses use WhatsApp API with AI chatbots for:
- Customer support
- FAQs
- Appointment scheduling
- Order tracking
Can I switch from WhatsApp Business App to API?
Yes, but:
- You need to delete your account from the WhatsApp Business app first
- Then register the same number for API
Can I send promotional messages?
✅ Yes — as of recent policy updates, promotional messages are allowed via approved templates, but they must still comply with Meta’s policies (no spam or unsolicited messages).