RCS Business Messaging (RBM) is an upgraded version of traditional SMS for Android phones that allows businesses to send rich, interactive, branded messages to users — directly in their native messaging app.
RCS (Rich Communication Services) is the next generation of SMS:
Meant to replace SMS/MMS with modern features like:
Get in touch with our RCS Experts and start your free 1,000 message trial today.
Enhanced Customer Experience – More engaging than SMS/MMS.
Higher Engagement Rates – Rich visuals and interactivity increase response.
Direct Communication Channel – No need for separate apps like WhatsApp or Telegram.
Global Reach – Works on any Android device with RCS-enabled messaging.
Better Brand Visibility – Verified profiles build credibility.
Increased Conversions – Easy actions like “Buy Now,” “Book Appointment,” or “Track Order.”
Cost-Effective Marketing – Replaces expensive SMS campaigns with smarter messaging.
Omnichannel Support – Can be integrated with CRM, chatbots, and contact centers.
Scalable for Enterprises – Suitable for bulk campaigns and transactional updates.
Future-Ready Technology – Positioned as the evolution of mobile messaging.
| Message Volume | Rate per Message | Total Cost |
|---|---|---|
| 1,000 messages | FREE (Trial) | ₹ 0 |
| 10,000 messages | ₹ 0.50 | ₹ 5,000 |
| 25,000 messages | ₹ 0.35 | ₹ 8,750 |
| 50,000 messages | ₹ 0.30 | ₹ 15,000 |
| 1,00,000 messages | ₹ 0.25 | ₹ 25,000 |
| 2,00,000 messages | ₹ 0.25 | ₹ 50,000 |
Note: Registration is a one-time charge per brand.
| Document Status | Registration Fee |
|---|---|
| Have website + GST brand name | 5,000 + GST |
| No brand documents available | ₹ 10,000 + GST |
| Purchase above 2,00,000 messages | FREE Registration ✔ |
Rich Media
Send images, videos, carousels, and more.
Verified Sender
Businesses appear with brand name, logo, and verification badge.
Suggested Replies & Actions
Buttons for quick replies, opening links, calling, etc.
Typing Indicators
Users can see when a business is responding
Delivery & Read Receipts
Track engagement like a chat app
No App Required
Works within the user’s default messaging app on Android
The RCS Business Messaging API allows businesses to send rich, interactive, and personalized messages (like images, videos, buttons, carousels) to users through RCS-enabled Android devices using the Google Messages app or other compatible clients.
Partner with a Google-approved provider
Register your brand (create agent profile, branding assets)
Get approval from Google
Use the provider’s API or SDK to build messaging flows
Test the agent in sandbox, then go live
An agent is your business chatbot or virtual persona that interacts with users via RCS. Each agent has:
Yes. Google provides a testing environment (sandbox) where businesses can:
You can send:
Pricing depends on your provider and region. It’s typically:
Partially — coverage depends on:
The user must have:
