Google My Business (GMB), now known as Google Business Profile (GBP), is a free business listing tool by Google that lets you control how your business appears on Google Search and Maps.
It enables businesses to create a digital storefront where customers can find vital information like operating hours, photos, services, and reviews, while also allowing businesses to interact with customers and track their listing’s performance.
Increased visibility on Google Search & Maps
✅ Higher chances of appearing in “near me” searches
✅ Better customer engagement with reviews & posts
✅ Professional, trustworthy online brand presence
✅ More calls, visits, and inquiries from local customers
Contact information
Your business name, address, phone number, and website.
Operating hours
Accurate opening and closing times.
Products and services
A catalog of what you offer.
Customer reviews and ratings
An interactive area for customers to leave feedback and for you to respond.
Photos and videos
Visuals of your products, services, and location.
Posts and updates
A feed for announcing special offers, events, and news.
Google My Business, now called Google Business Profile, is a free tool by Google that helps businesses manage their online presence across Google Search and Maps. It allows customers to find your business, view your details, contact you, and leave reviews.
Because it improves your visibility in local searches and Google Maps. Customers searching for products or services near them are more likely to discover your business if you have an optimized profile.
You can create your profile by visiting Google Business Profile, signing in with your Google account, and adding your business details. After that, Google will ask you to verify your business.
Verification can be done through:
Yes. If you have multiple branches or outlets, you can add and manage each one under the same account.
Customers can leave reviews and star ratings on your profile. Positive reviews improve trust and local rankings. Business owners can (and should) reply to reviews to build engagement.
Yes. You can create posts to share:
Yes. If you don’t have a physical store, you can set a service area instead of a full address. Example: a home-based bakery or digital marketing service.
Your profile won’t appear publicly on Google Search and Maps until it’s verified. Verification is essential to activate your listing.
