Cinema advertising is the practice of promoting products, services, or brands through advertisements shown on the big screen in movie theaters. It allows businesses to deliver high-impact video ads to a captive audience that is already engaged and attentive before or during a film screening.
1. On-Screen Advertising
2. Off-Screen Advertising
Cinema advertising is the promotion of products, services, or brands through commercials and displays inside movie theaters. Ads can be shown on the big screen before or during films, or through off-screen placements like posters, standees, and branded merchandise.
Cinemas provide a captive audience in a distraction-free environment. With large screens, surround sound, and immersive visuals, cinema advertising creates high impact and strong brand recall compared to traditional media.
On-Screen Ads: Video commercials (15, 30, 60 seconds), slides, or animated ads.
Off-Screen Ads: Posters, standees, ticket branding, kiosk branding, popcorn tub/seatback branding, and lobby displays.
Most cinema ads are 15 to 60 seconds long, but custom durations can be arranged depending on the campaign and theater policies.
Yes. Cinema advertising can be geo-targeted by city, region, or even specific theaters and show timings. You can also select movies based on genres that attract your target audience.
No. Local businesses, startups, and SMEs can also benefit by targeting audiences in their area, making cinema advertising suitable for all budgets.
The cost depends on factors like the theater chain, location, movie type, ad duration, and campaign length. Packages can be tailored for both small and large businesses.
Yes. Cinema ads work very well alongside digital marketing, social media promotions, and outdoor advertising for a complete 360° campaign.
Effectiveness is tracked through audience reach, footfall reports from theaters, brand recall surveys, and campaign-specific promotions (like QR codes or discount codes).
All types of businesses — from retail, real estate, automobiles, FMCG, hospitality, healthcare, education, to entertainment brands — can benefit due to the wide audience appeal of movies.
